Una forma simple de describir un mejor acercamiento al filtro de ruido de lo que circula en internet, el contexto o el interés sobre la amistad como filtro
"What do our Facebook fans really want when choosing to ‘like’ us? Is this content or friendship? Many ‘friends’ with good intentions and divergent interests ask me to ‘like’ their causes. I do more than not, and each ‘like’ creates noise and spam."
